IPL 2025 sparked a shift in brand strategy. Experts weigh in on whether this year’s Indian Premier League media moment ...

TV ad spot is around Rs 25 lakh, while digital rates are up by 30%-40% to Rs 400 per mille (thousand impressions).

The IPL 2025 final is set for Tuesday, 3 June at 7:30 pm IST, featuring Punjab Kings and Royal Challengers Bengaluru. Today, ...

In this article, the author discusses the impact of IPL on food consumption patterns from the point of view of both a ...

This year's IPL began with one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir ...

AIYF Visakhapatnam leaders demand cancellation of IPL matches due to negative impact on youth and rise in betting.