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Cracker Barrel Stock Plunges

Cracker Barrel’s logo change sparks fury, online and on Wall Street

Shares of Cracker Barrel Old Country Store Inc. took a dive Thursday, after the restaurant chain debuted its new, simplified logo, that many people didn’t like.

· 50m

Cracker Barrel Stock Plunges After New Logo Sparks Controversy

· 1h · on MSN

Cracker Barrel loses almost $100 million in value after new logo release

· 12h

Democratic Party, Gavin Newsom join online roasting of new Cracker Barrel logo

The Democratic Party and California Gov. Gavin Newsom’s press office's X accounts joined the backlash against Cracker Barrel after it released its new text-only logo earlier this week.

· 16h

Cracker Barrel shares nosedive following storm over logo change

· 19h

Cracker Barrel shares plummet after pushback on new logo, brand refresh

· 21h

Cracker Barrel’s New Modern Logo and Aesthetic Become a Political Rorschach Test

“WTF is wrong with Cracker Barrell??!” the president’s eldest son said in a post on X, responding to a post that claimed the rebrand was linked to the chain’s use of inclusive hiring practices.

· 3h

Cracker Barrel CEO says new logo and rebrand are 'for today and for tomorrow,' but backlash suggests otherwise

· 18h

Right-Winger, Others Call Out 'Woke' New Change To Cracker Barrel's Peg Game

12mon MSN

Cracker Barrel exec went on to sit on HRC Business Advisory Council

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to change the restaurant chain's workplace culture.

22h

Cracker Barrel's new logo causes controversy; chain plans pop-up store in Meatpacking District Thursday

The southern-style restaurant chain has invoked criticism by some who dislike their new logo and business practices.