X says it is creating a new profile label to signify accounts that are parodies of a person or entity. The company says it “designed these labels to increase transparency and to ensure that users are not deceived into thinking such accounts belong to the entity being parodied.”

X said today that it will now label parody or satire profiles to differentiate them from other accounts. In the past, users, including news presenters,

X is trying to clamp down on impersonation on the platform with a new label for parody accounts. But the label isn't mandatory yet, which could make it largely toothless.

Musk has been using this distribution channel since xAI launched its first version of the Grok large language model, adding features like trending story summaries and AI-generated questions on posts as well as releasing the Grok chatbot (initially) to X users exclusively.

The AI startup launched its first stand-alone consumer app, as the company tries to catch up with more established players such as OpenAI and Google in the generative AI race.

Grok, the AI chatbot built into the X (Twitter) social network, is now available as a standalone app in the United States. X owner Elon Musk