BMW Commits to Subscriptions Even After Heated Seat Debacle

You may not have to pay a monthly fee to keep your butt warm, but BMW isn't backing down from subscription features.
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BMW kills heated seat subscriptions but doubles down on software services

BMW ended heated seat subscriptions after customer backlash but continues software services, revealing where car subscription boundaries lie.

BMW admits heated seat subscriptions were a mistake, but the paywalls aren't going away

BMW faced a wave of criticism in 2022 when heated seats were offered as part of its ConnectedDrive functions-on-demand program in markets like the United Kingdom, ...
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BMW does have a heated seat subscription, but not in the US

In mid-July, a tweet that now has more than 220,000 likes claimed that automaker BMW “is now selling a monthly subscription service for heated seats in your car.” The tweet says the cost is $18 a ...