AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...
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AMC Theatres to Trim Pre-Show by 4 to 5 Minutes, CEO Says: 'We Don't Love Deluging Our Customers'
AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company's plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...
It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...
Audiences will see the exclusive world premiere of the music video, “The Fate of Ophelia”, along with behind-the-scenes footage from the music video shoot, brand new lyric videos, and Taylor’s ...
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