The company known as Snap has recently shared its augmented reality experience, a.k.a. the AR Lens, to Google Chrome for web browser users to enjoy on their online video calls. This is accessible on ...

Snapchat is introducing AR Lenses powered by generative AI, the company announced at its Snap Partner Summit today. To start, the platform is rolling out a new "Cosmic Lens" that turns you and your ...

For creators and businesses that want to enhance their creative output, Snap has announced three new augmented reality (AR) lenses built by the platform's AR community, as well as a “Learning Hub” ...

For the Video Music Awards’ 39th anniversary on Tuesday, MTV is partnering with Snapchat to deliver new augmented reality (AR) lenses that allow users to vote for a specific music category. The ...

Snapchat has been touting the popularity of augmented reality, particularly among younger consumers. In April, the company found in its survey of 16,000 people that 92% of Gen Z respondents said they ...

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Snap said it is adding ChatGPT to its augmented reality Lenses as AI ...

In the midst of rapid technological evolution, an intriguing innovation is emerging: smart contact lenses capable of streaming augmented reality (AR) directly to the wearer’s eyes. This development ...