When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about connected TV advertising: The industry has been optimizing for the wrong ...

That reality is now showing up clearly in the data. According to MIT’s State of AI in Business 2025 report, 95% of enterprise AI pilots fail to deliver measurable business impact. And Fortune magazine ...

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The single drill that fixes most accuracy problems within one range session ...

Every few months, the enterprise AI conversation resets around the same flawed premise that better models solve the problem. When large language models hallucinate, the instinct is to reach for a ...