Bad Bunny has thrown the traditional marketing playbook out the window, orchestrating a cultural moment that extends far ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

Earnest and Ingeus created a strategy and campaign that delivered huge awareness gains in a crowded recruitment market - from 6.3 million ad impressions, to a 35 per cent increase in LinkedIn ...

In this article, we explore how media buyers, marketers, and agencies can adopt sustainable practices to build greener and more effective advertising campaigns. Energy, travel, automotive, ...

FTAforbrands work with Fujifilm QuickSnap reflects an industry shift toward platforms that grow over time rather than one-off ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

In a surprising twist of marketing genius, actor William Shatner has found himself at the center of a cleverly orchestrated Super Bowl campaign for Raisin Bran. This unexpected publicity stunt not ...