2013 was kind to programmatic marketing. RTB display alone accounted for 20% of all digital ad spend. By 2017, it will reach 30%, or $9 billion. Does this mean we’re finally reaching the age when all ...
Kellogg’s is preparing to extend programmatic buying to video advertising in the UK as it continues its data-driven, precision-marketing strategy. The FMCG giant is also on the cusp of rolling out its ...
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