Apple Computer next week will launch a major update to the Genius Bar reservation system used by customers wishing to schedule an appointment for technical support or service at its many retail stores ...

Ever wonder where they get those Apple Geniuses at Apple stores? MacLife has the answer. In a story on being an Apple Genius there are the following takeaways: Apple actually trains folks that work in ...

This is Cult of Mac’s exclusive column written by an actual Apple retail store genius who answers all your questions about what it’s like to work at an Apple Store. Our genius must remain anonymous, ...