When Steve Jobs returned to Apple in 1996, the public's perception of the company was grim. To make a long story short, Steve's plans for resurrection included changing that, and the "Think Different" ...

Apple began with Steve Jobs and Steve Wozniak marketing primarily at trade shows, and now the iPhone has made it $4 trillion ...

Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different campaign she also contributed to. The admired and beloved primatologist died ...

Apple has released a new iPhone wallpaper, “Here’s to the Dreamers,” as part of a campaign highlighting Southeast Asian creators. The wallpaper, a vibrant dreamscape, works with a spatial effect on ...

The Apple Watch just celebrated its 10th anniversary, and while we've come a long way since 2015's humble first-gen, I'd like to take a moment to remember the OG. 17 years before its first smartwatch ...