Bill Shufelt, the CEO of Athletic Brewing, spends the day at his brewery and gets a lot of work done while his family sleeps.

Beer lovers celebrate IPA Day in August. Stout month is February. Now, Athletic Brewing owns January. Why it matters: San Diego's Athletic Brewing is America's No. 1 nonalcoholic brewer — and the ...

These beers deliver the maltiness of beer with less bitterness and none of the negative effects associated with alcohol — and people will feel like they’re drinking the real thing, too.

MILFORD, Conn. and SAN DIEGO, Dec. 17, 2025 /PRNewswire/ -- Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, today announced the return of its Athletic January campaign, a ...

In an era when the traditional beer market continues to contract under the weight of shifting consumer preferences, declining alcohol consumption, and fierce competition from ready-to-drink cocktails ...

League One Volleyball has named Athletic Brewing Company its official non-alcoholic beer partner for the 2026 LOVB Pro season, expanding a relationship that began during the league’s inaugural year.

Forget Dry January; one non-alcoholic brew is encouraging drinkers to embrace “Athletic January.” Dedicated non-alcoholic brewer Athletic Brewing Company has brought back its annual Athletic January ...

Seven years ago, nonalcoholic beer accounted for just 0.3% of total U.S. beer sales. Today, the subcategory comprises upwards of 5% of total beer dollars in many retail channels and accounts for up to ...

After a six-year hiatus, the musical festival Vans Warped Tour is back for 2025, this time with a new non-alcoholic brew sponsor. Athletic Brewing Company has collaborated with the north American tour ...

Athletic Brewing Co., a non-alcoholic beer company based in Milford, has signed a new multiyear partnership with English Premier League club Arsenal. The deal follows a successful first year as the ...

LONDON and MILFORD, Conn., July 16, 2025 /PRNewswire/ -- Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, and Arsenal Football Club today announced a multi-year extension of ...

Leading U.S. non-alcoholic craft beer brand lands in Sobeys, Safeway, Loblaws, and Real Canadian Superstore MILFORD, CONNECTICUT, UNITED STATES, March 16, 2023 ...