Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens. Augmented reality has quickly become a core element of marketing and retail strategies, as nine ...

The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Excitement surges as 7 AR moves converge in 2026. These shifts arrive as companies spin off units, cut VR staff, and promise new consumer glasses ...

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When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

A profound movement is being orchestrated by the big retailers to deliver AR. From Apple, Google, Microsoft, Alibaba, eBay and Amazon, more and more retail giants are offering new augmented and ...