Sales prospecting is the fundamental element of any thriving B2B sales strategy. No sales team can achieve a positive outcome when their outreach is based on weak or outdated information. Conversely, ...
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...
Prospecting has a negative connotation for some people. But that isn’t stopping 81% of firms in B2B from doing some form of it, judging by The State of Prospecting 2025, a study by Sopro. Indeed, 70% ...
Marketing Strategy - Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in ...
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...
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