Americans of a certain age may have fond recollections of banks, like getting lollipops from kindly tellers and being issued their first passbooks to deposit earnings from babysitting and paper routes ...

When it comes to advertising, using another brand's logo is usually a complete no-go, but not for finance brand, TD Bank. Coming up with an ingenious solution to avoid copyright complications, the ...

A humorous new television spot for FirstBank in Lakewood, Colo., is not only an attempt to amuse the small-business owners it targets. Jim Reuter, FirstBank's head of marketing, says it is also an act ...

An advertisement can tell you a lot about a bank — sometimes more than it means to. A new study has uncovered patterns in banks' TV commercials, decoding what different themes reveal about the lenders ...

Most bank advertising follows this theme: We're boring but dependable, so you can trust us to keep your money safe while it earns some interest. So we were surprised to see the ad that Steuben Trust ...

If you're watching the Super Bowl this Sunday, you might catch a familiar name — Berkshire Bank. The bank will air a new TV ad during Super Bowl LIX featuring Olympic gold medalist and Celtics player ...

Deutsche Bank AG bought full-page ads in all major German newspapers over the weekend to apologize for “serious errors” after misconduct costs helped tip the company into two years of losses. Legal ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. U.S. Bank on Wednesday detailed its partnership with ...

Instead of rooting for quarterbacks Patrick Mahomes or Jalen Hurts on Sunday, some Greater Boston workers cheered on Celtics star Derrick White. Others applauded a CGI goat with mad computer hacking ...

Dutch bank ING has stepped back from plans to serve ads to its customers based on their banking habits. In an open letter to all ING customers published on Monday, the company's chairman Nick Jue ...