DUBAI — Beautyworld Middle East shattered records and spatial boundaries from Oct. 27 to 31, consuming the entire Dubai World Trade Center for the first time in the fair’s 29-year history. The ...

The beauty business is one of the most competitive globally, powered by thousands of independently owned, early-adopter companies. For these brands, speed to market is paramount—a philosophy that few ...

Amazon Beautyverse 2026 was an experience to remember!

Ulta Beauty will open its first store in the Middle East on Nov. 7, located at The Avenues in Kuwait. The store marks the beginning of Ulta’s Middle East journey in partnership with international ...

British beauty brand Refy is celebrating its fifth birthday with a major milestone: a full-scale Middle East expansion. The entire product range, from the cult-favorite Brow Sculpt to Lip Sculpt and ...

BOLINGBROOK, Ill.--(BUSINESS WIRE)--Ulta Beauty, the largest specialty beauty retailer in the U.S., today announced the opening of its first store in the Middle East. Located at The Avenues in Kuwait, ...

Ulta Beauty (ULTA) announced on Friday that it continued its global expansion with the brand's debut in the United Arab Emirates. The specialty beauty retailer will open a store in Mall of the ...

The third chapter in SHEIN’s four‑event MENA livestream lineup fuses playful challenges, live beauty makeovers and flash ...