Your brain is biologically wired for memes. Memes don’t just spread for fun; they tap into parts of the brain evolved to help us learn from others, develop skills, and adapt to our social environment.

If you feel like your kids are speaking a different language these days, you are not alone. QUIZ: How well do you know the words of the year? Sign up for our Newsletters Social media “brain rot” memes ...

ADHD can be a wild ride. From forgetting where you left your keys (again) to finding yourself hyper-focused on a random hobby at 2 AM, life with this condition is anything but predictable. But ...

Barella Nutella Cucurella is an Italian brain rot meme where the rhyming words are repeated in different tones to achieve a humorous effect. It's one of a series of popular rhyming phrases that are ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. Lirili Larila, an elephant-cactus hybrid, is one of the breakout ...

Ballerina Cappuccina, as depicted by @brainrotpumpfun, is one of the most well-known (and least controversial) Italian brain-rot characters. Photo: @brainrotpumpfun via TikTok Even if it hasn’t ...

Having a neurodivergent brain often comes with a whole other way of seeing, feeling and processing the world. A way that some others might not always understand. Whether you're autistic, dyslexic, or ...