Julie Casteel is the Chief Strategic Accounts Officer & CMO at ibex, a global provider of BPO and customer engagement technology solutions. Creating a brand that rises above the noise in today’s ...

The value of visual branding in today’s world cannot be overemphasized. Customers are bombarded with information from so many sources that their attention spans have dwindled, and businesses are ...

I grabbed lunch recently at Taco Bell since it is one of my guilty pleasures. It shockingly ended up costing over $15. Although I was caught off guard, I shouldn’t have been that surprised. The higher ...

Google Business Profiles (GBPs) have become essential for local search visibility, customer confidence, and driving foot traffic, especially for businesses with dozens or hundreds of physical ...

Branding is a tool primarily used in business and marketing to help people identify, and fabricate a perception of a company, an individual or a product. The same concept can be extended to places by ...

Despite having its budget slashed by 10%, East Lancashire town Burnley is set to continue its brand development plan to shed the image that it is still just an industrial town. As part of the public ...

A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you stretch the boundaries of your brand into new products and markets without overstepping? It's a ...