Now, the company best known for simple plastic bricks is adding something new to the mix. Reporting for Tech Now, Shiona ...

Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is ...

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

Shooting, fighting, whisking, and babbling: the first Star Wars sets with Smart Bricks are here. Our first impression hands-on: intuitive fun for kids.

There’s a plethora of Disney sets coming this month, from the latest in the flowerpot mini line to some Monsters Inc.

On top of releasing exciting sets in 2026, LEGO is also changing the way we play with bricks. The LEGO Smart Play System comes with SMART Tags and SMART minifigures that activate SMART bricks for ...

LEGO builders were at Bristol Motor Speedway on Saturday for the first Bristol Brick Convention. The convention featured all ...