Pinterest has agreed to acquire tvScientific, a connected television (CTV) advertising platform that automates and optimizes ...

Seedtag’s Marni Rommel: Transparency is poised to evolve from an aspiration into a durable framework. The post Collaboration, ...

On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

On December 4th, Business of Apps ran a webinar in partnership with Verve that featured speakers from Verve, Dataseat, and Kochava. Moderated by Nicole Weiss, the session focused on how Connected TV ...

TripleLift, the leading Creative SSP, is celebrating a milestone year defined by global expansion, accelerated product ...

Experts warn India’s fast-growing CTV market lacks unified measurement and device-level transparency, risking unsustainable ...

For years, connected TV (CTV) has been treated as the domain of brand advertisers — a big-screen storytelling channel, strong in reach and emotional impact, but rarely considered a performance engine.

TSN, CTV and CTV2 are Canada's home for football on television, and the exclusive broadcast partner of the NFL in Canada. Check out our broadcast schedule below for this season's slate of games, and ...

Integral Ad Science (IAS), a media measurement and optimisation platform has unveiled its Australia Industry Pulse Report ...

CTV Atlantic gets in the holiday spirit and prepares to help families in need across the Maritimes on Saturday, Dec. 6 with ...

The report reveals advertisers plan to boost CTV investments by 55%, with shoppable ads and retail data shaping the future of ...