I recently participated in a virtual meeting with about 20 vice presidents of enrollment from across the country, and all but one were very worried about campus visit trends. In short, campus visits ...

A lot has changed since I toured colleges as a high school senior in 1980. Today’s seniors are solicited on social. I’m not sure I saw a piece of targeted direct mail trying to get my top 20 percent, ...

A little over a year into the COVID-19 pandemic, high school senior Olivia Broderick got her acceptance from the University of Wisconsin at Madison and knew she’d need a campus visit to solidify that ...