To promote its bladder cancer treatment, Ferring Pharmaceuticals brought in a miniature horse farmer for its latest ad campaign. At the end of last year, the drugmaker decided it was time to promote ...

Is the Galleri multi-cancer blood test worth it? A doctor explains real-world performance data and explains why no major ...

To stir up support for the fight against cancer, Pfizer has turned to one of the most iconic pep talks of all time. A new ad debuting on Wednesday’s World Cancer Day borrows several snippets from the ...

Last year, Novartis debuted its first-ever Super Bowl ad with an aim of starting “a movement” around early breast cancer detection, as Victor Bulto, president of Novartis U.S., told Fierce Pharma ...