Let's take a look at box office grosses and the cost of doing mega-franchise business, using Captain America: Brave New World as a lens.

Captain America: Brave New World served as a fresh start for the iconic character, with Anthony Mackie in the lead role and the legendary Harrison Ford entering the Marvel Cinematic Universe for the first time. However, despite the name value that the character provides, the movie ended up being mixed in terms of its success levels.

Turns out, I wasn’t alone—this was around the time the MCU started its nosedive, culminating in the box-office disaster that was The Marvels. Ironically, I actually did see that one, mostly to support Brie Larson and because I genuinely loved Iman Vellani’s Ms.