TikTok girlies have clung onto a popular summer activity: Using cherries for blush. The trend, which seems to have first gained traction last summer, has been revived by creators that were eager to ...

From juicy and jammy to glacé reds, the MERIT Beauty blush offering is extensive. There’s Postmodern for a sultry red on warm skin tones, or Rouge for a vivid flush with a cool undertone. Whichever ...

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here. If you've been following the latest beauty trends, you’ve probably noticed a recurring ...

How lucky are we, to live in a world wherein there is a growing, palpable recognition of the actual power makeup holds. Makeup, however much or little, actually has the potential to lift your vibe. A ...

Food-themed trends are nothing new in the beauty world: there was the strawberry girl aesthetic of summer 2023, initiated by Hailey Bieber, the espresso girl trend which made chocolate brown the ...