Coca-Cola is expanding its beverage lineup with Simply Pop, a new prebiotic soda aimed at health-conscious consumers. The drink, which boasts "real fruit juice" and fiber, follows the success of brands like Olipop and Poppi.

Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke’s iteration of the trendy drink.

Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic-packed soda that is flavored with fruit juice and vitamins that it claims “supports gut health,

Coca-Cola Co. confirmed Tuesday it is joining the prebiotic soda space with a new brand called Simply Pop. The move marks Coca-Cola’s first strike back at a range of better-for-you brands such as Olipop and Poppi that have demonstrated a thirst for functional sodas,

Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers Olipop and Poppi.

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is launching its own prebiotic drinks. Coca-Cola’s Simply prebiotic sodas will be sold in five fruity flavors: Strawberry,