A new study published in The Journal of Neuroscience suggests that the human brain responds to colors in a way that is ...

Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...

In a new optical illusion, dots appear purple in central vision but blue in peripheral vision. Here's how it works.

This was a basic visual science and neuroscience project,” Ng says ... In that square, he glimpsed the Emerald City: a color the researchers have named olo. What, exactly, does olo look like? Ng ...

In a world saturated with stories—from ancient myths to TikTok clips—narratives knit together emotion, memory, and meaning. A ...