Though Lay's didn't say so, it was looking less likely that Canada's favorite chip would make a diplomatic cameo during the biggest sporting event in the U.S. However, sources within PepsiCo's ...

Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

This case study describes how Frito-Lay, a potato chip brand in Canada, added a personalised video function to revitalise a successful campaign. The brand's 'Do Us a Flavour' campaign had run ...

Frito Lay is recalling two popular brands of chips in Canada due to a possible risk of salmonella contamination. The voluntary recall affects SunChips Harvest Cheddar Flavour Multigrain Snacks and ...

The commercial tells the audience that the potatoes used in Lay’s are “grown on family farms across America.” Frito-Lay is the company behind the do-it-yourself ads for Doritos that have ...