Women have learned the hard way that sometimes the best way to get a point across is to hit ‘em where it hurts: the pocketbook. For decades, “ad men” in the mold of Don Draper have been fully aware ...

Introduction: an American political tradition -- The birth of consumer activism -- The American Revolution considered as a consumer movement -- Buy for the sake of the slave -- Rebel consumerism -- ...

As Thanksgiving week approaches—a period when retailers typically capture nearly 20% of their annual sales—Home Depot finds itself at the center of a coordinated boycott that could reshape the ...