Context Switching: The Hidden Challenges Behind Multitasking

Over 97% of people objectively lose productivity when switching context, even when subjectively believing they are handling it well.

Onboarding new AI hires calls for context engineering - here's your 3-step action plan

Onboarding new AI hires calls for context engineering - here's your 3-step action plan ...
Forbes

Why Context Matters More Than Ever For Marketers

Where a marketing message appears determines how a marketing message performs. Context matters. To learn more, I asked Dr. Horst Stipp, EVP, research and innovation: global and ad effectiveness at The ...

When context is everything, AI models still struggle in the real world: Tencent

Despite rapid advances, today's top AI models are still "brittle" in messy, real-world environments, according to new Tencent ...
Business Insider

Context is often the most influential factor driving consumer choices, according to recent research. Here's why.

Ask consumers around the world if it is important to them that the products they buy are environmentally sustainable, and most will say "yes." But ask them to rank the factors that influenced their ...

Gemini’s new ChatGPT import lets you keep context when you switch

Gemini is testing a way to import ChatGPT chat history, so you can switch assistants without losing context. It’s built as a file upload, but your imported chats land in activity data. The post Gemini ...