After years of seeing other browsers improve privacy features, Google is now offering a native Chrome feature to block cookies from being accessed by third-party clients. With this feature, it will ...

As a baseball luminary once said, "It ain't over til it's over." Third-party cookies were about to be gone but then they weren't. When it came down to it, Google didn’t want to anger its core ...

Last week on Zoom, where I spend all the best moments of my life, I spoke with the chief product office of an ad tech company called FullThrottle. Amol Waishampayan said his company has a brand-new ...

The advertiser’s life is changing to be harder. With all current tracking limitations and data use regulations, they are losing the most important tool that helped them collect data about people’s ...

The Federal Communications Commission (FCC) has ruled that Verizon failed to disclose to consumers that it was tracking their web traffic using Unique Identifier Headers (UIDH) – otherwise known as ...