Priviett Moskva! Coors recently began distributing Coors Light in Russia, where the Silver Bullet will take on the former Iron Curtain. But without Rocky Mountain Spring Water: the beer will be brewed ...
Reactive marketing has become a big trend that can gain exposure while playing well with fans of a brand. And Coors Light was quick to spot an opportunity when Los Angeles Angels pitcher Shohei Ohtani ...
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