Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...
Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...
Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...
From consistent storytelling to subverting your own festive traditions, many brands are betting on a returning creative idea ...
NEW YORK--(BUSINESS WIRE)--As Cannes Festival of Creativity opens this week, ResponsiveAds, the leading force in creative ad tech, proudly announces the Phase 1 launch of its Fluid Ad Creator, as part ...
L.A. Times Studios presents the 25 largest advertising agencies ranked by number of Southern California employees. ( jump to ...
Ariel Abramovici and Bruno Acanfora are executive creative directors of GUT, a global, independent and creative ad agency founded in 2018, by Anselmo Ramos and Gaston Bigio. After opening GUT’s first ...
Arnab Karmakar will lead as Head of Creative AI, bringing over a decade of creative strategy experience to lead work across ...
Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...
Israeli-headquartered marketing automation SaaS company Bidshake has recently launched a new tool - the Creative Manager, within its user acquisition (UA) platform.This new tool - the first of its ...
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