WPP is bringing its three main creative advertising agencies under one banner, WPP Creative. The three creative agencies including Ogilvy, VML and AKQA will be retained under the banner, but will continue to operate independently, according to the Financial Times.

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the Forrester evaluation, “Smartly strategically unifies ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between perception and reality when it comes to marketing and agency ...

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help small and medium-sized businesses get on TV for the first time, by dramatically reducing the cost, time, and complexity of TV ad creation.

The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the commercial ends, Jason Peeler proclaims his family's ...

British advertising group WPP is planning to bring its three main creative advertising agencies under one banner, the Financial Times reported on Monday.

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising campaigns. These ads have promoted their products and left a ...

WPP is set to consolidate its three flagship creative agencies—Ogilvy, VML, and AKQA—into a single overarching organisation, according to media reports. The shift is being driven by widespread disruption from artificial intelligence across the advertising industry,

WPP will continue to operate its agencies separately under the WPP Creative structure to simplify client offerings and deliver more integrated creative services.

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