There is an almost irresistible pull to that signal, and although it varies from program to program, it means the same thing, "you've got mail!" It's really a necessary task, but for far too many ...

Research undertaken by James Hurman and Peter Field points to a "Creative Commitment" metric as having a strong correlation with campaign effectiveness. Brands and agencies have a new metric that can ...

Iris Worldwide has rebranded to underscore its presence as a modern marketing agency. The new visual identity is reflected in the logo: a wild boar charging into the unknown and the Latin motto: ...