The use of AI in the creative industry is becoming less a fight over AI taking over creative roles and more over wrangling AI ...

This post is part 2 of a series. In my previous post, I wrote that, after being inspired by Rick Rubin’s book, The Creative Act: A Way of Being, I decided to find out what is going on in the human ...

Creativity is typically operationalized as divergent thinking (DT) ability, a form of higher-order cognition which relies on memory, attention, and other component processes. Despite recent advances, ...

For as long as I can recall I have heard printers talk about controlling clients and trying to “make them behave.” They’re referring, of course, to requests that seem to come out of the blue or off ...

I recently watched the movie Limitless, where Bradley Cooper (playing a struggling writer who appears to have a limitless Hangover) takes a miracle pill which allows him to harness the full power of ...

Many high-performing agencies ensure creative excellence and exceptional quality control by developing repeatable processes and defined ways of working. While these habits, rituals and operating rules ...

The associative theory of creativity proposes that creative ideas result from connecting remotely related concepts in memory. Previous research found that higher creative individuals exhibit a more ...

New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across ...