John Watson, Managing Partner, Premium Color Group, LLC; Michael Plummer Jr., Owner, Our Town America; Krista Schaad, Director of Production, Our Town America Customized communications offer a world ...
61% of American consumers say they’ll share more data with a company in order to get customized communications from them. 48% of UK consumers agreed. The key: having control. “While today’s technology ...
AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach engages some consumers, but alienates many others ...