But what has Epsilon been up to? While it’s well-known as a provider of email marketing technology, Epsilon is largely a marketing services company. “The tech providers out there are usually smaller ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Greitzer, co-founder at Actable Data.

Infogroup, a big data marketing services and analytics provider, has launched Infogroup Audience Solutions (IAS). The new product is designed to provide marketers with a single view of a customer ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

The recent data explosion has spawned staggering statistics relating to the massive new volume of data being produced. We are collecting information via billions of connected devices including ...

Want to make sense of your data but are struggling to start? Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big ...

SYDNEY--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services, has awarded seven Asia Pacific (APAC) organizations with its ...