But when it comes to regular old cola, Coke is still king. In the last decade, Coke's market share has risen from 17.3% to 17.8%, while Pepsi's has dropped from 10.3% to 8.4%, according to ...

WHEN consumers tasted Diet Rite cola in 1958, and many puckered up at the bitter aftertaste, it began a half-century quest – still continuing – to produce a diet soda that didn’t taste like one.

If you're used to Diet Pepsi, you're probably familiar with the mild, almost dry cola flavor it gives off. Some describe it as cleaner, others say it leans toward flat if it's not ice-cold.

Diet Pepsi added acesulfame potassium to help stabilize the taste; ... PepsiCo made a similar move with Diet Mountain Dew in 2006, while Coca-Cola did the same with Diet Sprite in 2000.

Aspartame (you know it as Equal or NutraSweet) is 200 times sweeter than sugar and it's used in a lot of low-calorie food and drinks, including Coca-Cola's diet sodas. Pepsi is replacing it with ...

"Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we're delivering," Seth Kaufman, SVP Pepsi and Flavors Portfolio, PepsiCo North America Beverages, said in a release.

PepsiCo is bringing back its aspartame-sweetened Diet Pepsi, and will now offer two versions of Diet Pepsi, in an attempt to stave off falling diet cola sales. Photo: PepsiCo. PepsiCo Inc. spent ...

The next "Pepsi Generation" likely will be drinking diet cola. In a major break with the traditional soft-drink hierarchy, PepsiCo Inc. is making Diet Pepsi the star of the company's U.S ...

Paramount Pictures is hoping that Diet Pepsi will prove the perfect fuel for the launch of its ”Top Gun” video. Paramount and Pepsi-Cola Co. are teaming up in a massive campaign to promote ...

Overall soda sales are on the decline, and before Pepsi rolled out the reformulated diet drink, its low-cal cola sales were down 6.5 percent over the previous year. Fox News Lifestyle ...