A key to business success is the ability to develop a niche in the marketplace, according to the Marketing [m.o.] website. To do so, you'll need to determine what makes your business unique and ...

When businesses give autonomy and power to each of their divisions and departments, the result is differentiation, in which each section develops its own cultures and methods. When a company brings ...

Spotify's latest podcast deal echoes a strategy Netflix used last decade. The move to build up a library of exclusive and highly differentiated content rights, even at significant costs, echoes ...