Drake’s latest promo move didn’t end with a press release or trailer. It ended with a livestreamer standing in front of a giant block of ice while the internet watched […] The post Livestreamer ...

When a marketing rollout turns into a cultural moment, brands take notice. And this week, they’ve taken action. Drake’s ...

Drake just iced out Toronto -- literally -- turning his album rollout into a frozen waiting game ... and fans are already trying to melt the mystery with some pretty extreme measures! The rapper ...

Toronto police were called to manage chaotic crowds at Drake’s latest publicity stunt, a large pile of ice blocks in downtown Toronto that held the release date of his next album.

Drake is turning album promotion into a full-blown spectacle, and his upcoming project, Iceman, is already making noise before a single official release date is confirmed. The rapper recently dropped ...

The rapper's hometown of Toronto is abuzz over the frozen structure.

Toronto fire crews hosed down and tried to melt a massive formation of ice blocks installed by Drake to promote his upcoming ...

A giant sculpture in downtown Toronto, created as part of Drake’s promotional rollout for his upcoming album ICEMAN, quickly ...

Drake’s got the Iceman release date frozen inside a massive ice block in Toronto, and it’ll melt to reveal when the album actually drops. Drake just locked the release date for Iceman inside a frozen ...

To promote his upcoming album, "Iceman," Drake placed a 25-foot ice pyramid in downtown Toronto. The release date is inside.

Popular Twitch streamer Kishka reveals Drake's Iceman album release date after finding a bag inside an ice block. On Tuesday (April 21), roughly 24 hours after Drake launched his release date promo ...