Ecommerce professionals now find themselves at a critical juncture. While online shopping has surged, companies have gained access to an unprecedented wealth of customer data. With numerous data ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Search Engine Journal’s ebook, Ecommerce Marketing: The Definitive Guide, tackles what you need to know about ecommerce marketing today. Want your online store to win big this year? We’ve got the ...

In this series, we’ve been examining the 5 keys to designing and deploying an effective marketing dashboard. They are: Building cross-functional alignment on the role of marketing in the organization; ...