Google launched the Universal Commerce Protocol (UCP), an open standard enabling AI-driven shopping agents to complete tasks end-to-end from product discovery to checkout and post-purchase management.

When Walmart and OpenAI announced that the retailer would integrate with ChatGPT, the question became how quickly OpenAI could deliver on the promise of agents buying things for people. In the battle ...

A new testing protocol to gauge the protective qualities of ecommerce packaging has been released by the International Safe Transit Association (ISTA) to help retailers, brands and their partners ...

Google launched Universal Commerce Protocol to connect AI agents with retailers at scale, but stopping fraud requires agent trust management and intent detection.

Explore the technology behind online marketplace systems: digital transaction processing, security protocols, and how ...

MediaNama’s Take: Nearly four months after OpenAI rolled out “agentic commerce” and the Agentic Commerce Protocol in September 2025, its rival Google has announced the launch of the Universal Commerce ...

Amidst 4,700% surge in AI-driven traffic to U.S. retail sites, new protocol enables safer agent-driven checkout by helping merchants verify agents and avoid malicious bots Over the past year, ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Digital generated image of robot's hand holding multicoloured credit card against blue ...

Shopify's Harvey Finkelstein said agentic shopping enables merit-based personalization, reducing the role of ad spend and traditional SEO.

Tools, agents, UI, and e-commerce - of course each one needs its own set of competing protocols MCP, A2A, ACP, or UTCP? It seems like every other day, orgs add yet another AI protocol to the agentic ...