This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

Direct mail marketing can help you get more listings if done well and automatically. In this article, I will explain how using direct mail for real estate can attract sellers, helping you get more ...

Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.

In an age saturated with digital notifications, pop-ups, and email clutter, a surprising contender is not just surviving but thriving in the marketing arena: direct mail. Far from being an antiquated ...

Sustainability is top-of-mind for many decision-makers, and using direct mail to reach them is a highly effective tactic that requires a thoughtful approach. Thanks to innovations in the emerging ...

CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one ...

Helping your customers track how effective their direct mail is benefits you. You become more of a strategic partner than just a print and mail provider. It also gives you an opportunity to prove what ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

The Yankelovich Multicultural Marketing Study of 2006 revealed that Hispanics were three to five times more likely than the general market to respond to direct mail. Is that still the case now that we ...