SPSS is the name of a series of software packages used for data analysis. Its main selling point is that it allows scientific researchers, teachers and students to quickly analyze data without needing ...

In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...

Customer data mining (CDM) may be a fragmented market on the user side, but relatively few vendors control the space, according to evidence from a new Gartner report. CDM, defined by Gartner as "the ...