For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

Today’s fish finders produce near photo-quality images of the bottom and structure. Not only can anglers see below, but the most advanced fish finders capture the action 360 degrees around the boat.

Growing up in a bait shop in northern Minnesota in the 1980s, I was always up on the latest in baits, rods, reels, and electronics. So I witnessed and participated in the technological progression of ...

In 1490, Leonardo da Vinci put an ear to a tube and stuck the tube into the water to listen for faraway ships. Today, the science of underwater acoustics has developed into a fine art called sonar.

Here, fishy, fishy! Every angler has muttered this phrase at one time or another, but beckoning fish can only get you so far—it helps to know with certainty that there are actually fish in the general ...

In a world where fish seem to possess a sixth sense for eluding even the most seasoned anglers, the best portable fish finders make it easier than ever to get something on the line. Designed to go ...

While plenty of bass anglers catch lots of fish by banging the bank and exclusively targeting visible cover, catch rates can increase exponentially by using the best fish finders. These electronics ...

Thanks to NASA, we have Tang and Air Jordans. Thanks to kayak fishing tournaments, we have motorized kayaks, advanced fish finder technology and the Old Town Sportsman PDL 120 Pro kayak. Astronauts ...