CEO Tim Cook says Apple just had its “best launch week ever for first-time Mac customers.” That means the MacBook Neo is doing exactly what it was designed to do: bring in people who have never owned ...

Apple launched three new Macs last week: MacBook Neo, M5 MacBook Air, and MacBook Pro with M5 Pro and M5 Max. And CEO Tim Cook says the launch set a new record among first-time Mac buyers. New Mac ...

In an X post, Apple CEO said the Mac just had its best launch week ever for first-time Mac customers. “We love seeing the enthusiasm,” he said. Those sales are almost certainly attributed to the ...

In news that will strike a chill to the heart of competing PC makers, Apple has effectively confirmed that demand for its new MacBook Neo is massively exceeding expectations. “Mac just had its best ...