Netflix is the most popular streaming service among American consumers, and 72% of respondents in a Pew Research Center survey released in July said they ever watch Netflix programming. By opening in-person experiential locations, Netflix will up the ante in the streaming wars, particularly as Hulu will soon be integrated into Disney+.

Netflix House, the streamer's experiential and retail locations inside malls, will open its first sites in Philadelphia on Nov. 12 and Dallas on Dec. 11.

The streaming service has revealed that Netflix House will open at Galleria Dallas on Dec. 11. Fans of Stranger Things and Squid Game will be able to step into the world of the popular shows in a space that's free to enter,