Investing has long carried an air of complexity and exclusivity, often intimidating beginners and casual savers alike.

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The UK watchdog built an experimental trading app platform to ...

Gamification is the use of game mechanics in non-gaming contexts. In fintech, it’s a tool that makes using an app more engaging, intuitive, and even fun. Instead of dry numbers, users get achievement ...

From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

Bunchball launched a sales gamification app for Salesforce.com a year ago as a kind of interesting experiment in motivating a sales force through game-like incentives. Today, the company is unveiling ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Something creeped me out one recent week when two separate PR sources pitched me on new gamification approaches powered by Metaverse technologies. It probably did not help that I was still reeling ...

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

Just 12 years ago, Tinder was born. The app democratized dating and gave people hope that their one true love was out there, somewhere — they just needed to swipe through a sea of profiles to find ...