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Bad Bunny is scheduled to headline the Super Bowl 60 halftime show on February 8, 2026. The NFL does not pay halftime performers, but it does cover production and travel expenses, and headliners are paid on a union scale. Artists often see a significant increase in music streams and sales following their performance.

Olympic athletes are not paid by the International Olympic Committee (IOC), but are instead paid by their respective countries. The IOC, instead, redistributes its funding to the development of sporting activity around the world, according to CNN.