The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and ...

Google Search is a prime example of a service that was once the best in the world but has since been bled by a thousand cuts ...

Srinivasan highlighted how generative AI is reshaping digital marketing through tools that automate campaign optimisation and ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

As the company explained, text ads on the search results page will soon appear together with a single "Sponsored results" ...

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

Google will begin to show ads in AI Overviews, the AI-generated summaries it supplies for certain Google Search queries, and will add links to relevant web pages for some of those summaries as well.